Old Man Pho Spicy Hot Pot

Why is it that I fall in love with passionate food people? I buy into their food journey.
The husband and wife duo from Old Man Pho wanted a specialised food photographer for their brand. Someone who understood restaurants and appreciate how much work they have put into their food. They simply did not want a package photographer to snap and run.
We didn’t have a budget for a food stylist, but luckily I am handy in the kitchen and have honed my skills by working with talented people.
During the shoot, I guided the chef and helped plate up to create a set of quality menu images.
We all eat with our eyes first. And sales are driven by the appetite appeal.
The Old Man Pho team have noticed that using quality food photography images in their menus and specials boards has shifted customer’s ordering patterns and increased sales.